Test Bank for Managerial Economics 7th Edition Keat Young Erfle 0133020266 9780133020267

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This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory. KEY TOPICS: The firm and its goals. Supply and demand. The mathematics of supply and demand. Demand elasticity. Applications of supply and demand. Demand estimation and forecasting.

Language: : English
ISBN-10: 0133020266
ISBN-13: 978-0133020267
ISBN-13: 9780133020267

Author: Paul G. Keat, Philip K.Y. Young, Stephen E. Erfle

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Table of Content:

1. Introduction
2. The firm and Its Goals
3. Supply and Demand
4. Demand Elasticity
5. Demand Estimation and Forecasting
6. The Theory and Estimation of Production
7. The Theory and Estimation of Cost
8. Pricing and Output Decisions: Perfect Competition and Monopoly
9. Pricing and Output Decision: Monopolistic Competition and Oligopoly
10. Special Pricing Practices
11. Game Theory and Asymmetric Information
12. Capital Budgeting and Risk
13. The Multinational Corporation and Globalization
14. Government and Industry: Challenges and Opportunities for Today’s Manager
15. Managerial Economics in Action
Part 1. Beverage Industry Survey
Part 2. The Business Planning Process

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