Test Bank for Managerial Economics Applications Strategies and Tactics 13th Edition McGuigan Moyer Harris 1285420926 9781285420929

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By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to today’s students, including an exciting focus on “green” business and environmentally friendly practices and products.

Language: English
ISBN-10: 1285420926
ISBN-13: 978-1285420929
ISBN-13: 9781285420929

Auther: James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris 

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Table of Content:

Part I: Introduction
Ch 1: Introduction and Goals of the Firm
Ch 2: Fundamental Economic Concepts
Part II: Demand and Forecasting
Ch 3: Demand Analysis
Ch 4: Estimating Demand
Ch 5: Business and Economic Forecasting
Ch 6: Managing in the Global Economy
Part III: Production and Cost
Ch 7: Production Economics
Ch 8: Cost Analysis
Ch 9: Applications of Cost Theory
Part IV: Pricing and Output Decisions: Strategy and Tactics
Ch 10: Prices, Output, and Strategy: Pure and Monopolistic Competition
Ch 11: Price and Output Determination: Monopoly and Dominant Firms
Ch 12: Price and Output Determination: Oligopoly
Ch 13: Best-Practice Tactics: Game Theory
Ch 14: Pricing Techniques and Analysis
Part V: Organizational Architecture and Regulation
Ch 15: Contracting, Governance, and Organizational Form
Ch 16: Government Regulation
Ch 17: Long-Term Investment Analysis

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