Test Bank for Managerial Economics Applications Strategies and Tactics 14th Edition McGuigan Moyer Harris 1305506383 9781305506381

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Product Details:

Learn how to think analytically and make better business decisions as a future business leader with the insights found in MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today’s effective managers apply economic theory and techniques to solve real-world everyday decision problems. The concise new edition offers a comprehensive current approach with cutting-edge coverage of important and relevant management topics.

Language: English
ISBN-10: 1305506383
ISBN-13: 978-1305506381
ISBN-13: 9781305506381

Auther: James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris 

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Table of Content:

Part 1: Introduction
Chapter 1: Introduction and Goals of the Firm
Chapter 2: Fundamental Economic Concepts
Part 2: Demand and Forecasting
Chapter 3: Demand Analysis
Chapter 4: Estimating Demand
Chapter 5: Business and Economic Forecasting
Chapter 6: Managing in the Global Economy
Part 3: Production and Cost
Chapter 7: Production Economics
Chapter 8: Cost Analysis
Chapter 9: Applications of Cost Theory
Part 4: Pricing and Output Decisions: Strategy and Tactics
Chapter 10: Prices, Output, and Strategy: Pure and Monopolistic Competition
Chapter 11: Price and Output Determination: Monopoly and Dominant Firms
Chapter 12: Price and Output Determination: Oligopoly
Chapter 13: Best-Practice Tactics: Game Theory
Chapter 14: Pricing Techniques and Analysis
Part 5: Organizational Architecture and Regulation
Chapter 15: Contracting, Governance, and Organizational Form
Chapter 16: Government Regulation
Chapter 17: Long-Term Investment Analysis

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