Test Bank for Marketing 1st Edition Hunt Mello 0077861094 9780077861094

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McGraw-Hill’s newest Principles of Marketing franchise, Marketing by Shane Hunt and John Mello, covers all foundational marketing topics in fourteen focused, concise chapters geared toward illuminating the many connections between marketing, students’ lives, and their future careers. Whether students pursue a major in marketing or another field, Marketing’s focus on branding and understanding, reaching, and responding to customers makes Marketing the most practical choice for the Principles of Marketing course. Career tips throughout and a comprehensive marketing plan exercise focusing on the most important product in students’ lives — themselves — is only further improved by the program’s availability within Connect, where the adaptive SmartBook, iSeeIt Videos, Learning Objective Video Overviews, and other assignables make assignment management and reporting easy.

Language: English
ISBN-10: 0077861094
ISBN-13: 978-0077861094
ISBN-13: 9780077861094

Author: Shane Hunt, John Mello

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Solution Manual for Marketing 1st Edition Hunt Mello 0077861094 9780077861094

Table of Content:

PART ONE: MARKETING IN THE TWENTY-FIRST CENTURY
Chapter 1: Why Marketing Matters to You
Chapter 2: Strategic Planning for a Successful Future
Chapter 3: Analysing Your Environment
PART TWO: UNDERSTANDING YOUR CUSTOMER
Chapter 4: Marketing Research
Chapter 5: Knowing Your Customer: Consumer and Business
Chapter 6: Developing Your Product
Chapter 7: Segmenting, Targeting, and Finding Your Market Position
PART THREE: REACHING YOUR CUSTOMER
Chapter 8: Promotional Strategies
Chapter 9: Supply Chain and Logistics Management: Adding Value for Your Customers
Chapter 10: Pricing for Profit and Customer Value
Chapter 11: Building Successful Brands: Your Organization, Your Product, and Yourself
PART FOUR: RESPONDING TO YOUR CUSTOMER
Chapter 12: Managing Your Customer Relationships
Chapter 13: Social Responsibility and Sustainability
Chapter 14: Measuring Marketing Performance

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