Test Bank for Marketing 2nd Edition Hunt Mello Deitz 1259598993 9781259598999

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Hunt Marketing emphasizes the universal importance of marketing not only because students (especially non-marketing majors) want to know “Why does this course matter to me?” but also because everyone is a marketer. Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing: A career focus to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. Integration of key topics that are part of the daily fabric of marketing—globalization social media ethics and marketing analytics. Seamlessly integrated results-driven technology. The right content for a semester-long course. With 16 chapters (and further customization available in Create) the second edition of Hunt Marketing provides the perfect content mix for online hybrid and face-to-face Principles of Marketing students.

Language: English
ISBN-10: 1259598993
ISBN-13: 978-1259598999
ISBN-13: 9781259598999

Author: C.Shane Hunt, John E.Mello, George Deitz

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Solution Manual for Marketing 2nd Edition Hunt Mello Deitz 1259598993 9781259598999

Table of Content:

Part 1: Marketing In The Twenty-First Century
Chapter 1: Why Marketing Matters to You
Chapter 2: Strategic Planning
Chapter 3: The Global Environment
Part 2: Understanding Your Customer
Chapter 4: Consumer Behavior
Chapter 5: Marketing Research
Chapter 6: Product Development
Chapter 7: Segmentation, Targeting, and Positioning
Part 3: Reaching Your Customer
Chapter 8: Promotional Strategies
Chapter 9: Supply Chain and Logistics Management
Chapter 10: Pricing
Chapter 11: Retailing
Chapter 12: Personal Selling
Chapter 13: Digital & Social Media Marketing
Part 4: Responding To Your Customer
Chapter 14: Customer Relationship Management
Chapter 15: Branding
Chapter 16: Social Responsibility and Sustainability

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