Test Bank for Marketing 3rd Edition Grewal Levy 0078028833 9780078028830

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Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis on experiential learning and focuses on the value that marketer’s create for the firm. In addition the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babson’s reputation as the top school for entrepreneurship in the country.

Language: English
ISBN-10: 0078028833
ISBN-13: 978-0078028830
ISBN-13: 9780078028830

Author: Dhruv Grewal and Michael Levy

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Table of Content:

Chapter 1: Overview of Marketing
Chapter 2: Developing Marketing Strategies and a Marketing Plan
Chapter 3: Marketing Ethics
Chapter 4: Analyzing the Market Environment
Chapter 5: Consumer Behavior
Chapter 6: Business-to-Business Marketing
Chapter 7: Global Marketing
Chapter 8: Segmentation, Targeting, and Positioning
Chapter 9: Marketing Research
Chapter 10: Product, Branding, and Packaging Decisions
Chapter 11: Developing New Products
Chapter 12: Services: The Intangible Product
Chapter 13: Pricing Concepts for Establishing Value
Chapter 14: Strategic Pricing Methods
Chapter 15: Supply Chain And Channel Management
Chapter 16: Retailing And Multichannel Marketing
Chapter 17: Integrated Marketing Communications
Chapter 18: Advertising, Public Relations, And Sales Promotions
Chapter 19: Personal Selling And Sales Management

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