Test Bank for Marketing An Introduction Canadian 5th Edition Armstrong Kotler Trifts and Buchwitz 0133373142 9780133373141

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Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy.
The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies.
My Marketing Lab for Marketing: An Introduction is a total learning package. My MarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.

Language: English
ISBN-10: 0133373142
ISBN-13: 978-0133373141
ISBN-13: 9780133373141

Author: Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz

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Table of Content:

Part 1–Defining Marketing and the Marketing Process
1. Marketing: Creating and Capturing Customer Value
2. Company and Marketing Strategy: Partnering to Build Customer Relationships
3. Sustainable Marketing: Social Responsibility and Ethics
Part 2–Understanding the Marketplace and Consumers
4. Analyzing the Marketing Environment
5. Managing Marketing Information to Gain Customer Insights
6. Understanding Consumer and Business Buyer Behaviour
Part 3–Designing a Customer-Driven Marketing Strategy and Marketing Mix
7. Segmentation, Targeting, and Positioning
8. Developing and Managing Products and Services
9. Brand Strategy and Management
10. Pricing: Understanding and Capturing Customer Value
11. Marketing Channels: Retailing, and Wholesaling
12. Communicating Customer Value: Advertising and Public Relations
13. Personal Selling and Sales Promotion
14. Direct and Online Marketing

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