Test Bank for Marketing Channel Strategy 8th Edition Palmatier Palmatier Stern ElAnsary Anderson 0133357082 9780133357080

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Product Details:

Marketing Channels  shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

Language: English
ISBN-10: 0133357082
ISBN-13: 978-0133357080
ISBN-13: 9780133357080

Author: Robert Palmatier, Louis Stern, Adel El-Ansary, Erin Anderson

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Solution Manual for Marketing Channel Strategy 8th Edition Palmatier Palmatier Stern ElAnsary Anderson 0133357082 9780133357080

Table of Content:

Part I Introduction
Chapter 1 Understanding Channel Strategies
Part II Designing Channel Strategies
Chapter 2 End-User Analysis: Segmenting and Targeting
Chapter 3 Channel Analysis: Auditing Marketing Channels
Chapter 4 Make-or-Buy Channel Analysis
Chapter 5 Designing Channel Structures and Strategies
Part III Channel Structures and Strategies
Chapter 6 Retailing Structures and Strategies
Chapter 7 Wholesaling Structures and Strategies
Chapter 8 Franchising Structures and Strategies
Chapter 9 Emerging Channel Structures and Strategies
Part IV Implementing Channel Strategies
Chapter 10 Managing Channel Power
Chapter 11 Managing Channel Conflict
Chapter 12 Managing Channel Relationships
Chapter 13 Managing Channel Policies and Legalities
Chapter 14 Managing Channel Logistics

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