Test Bank for Marketing Real People Real Choices 8th Edition Solomon Marshall Stuart 0132948931 9780132948937
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Fully integrated with MyMarketingLab, the Eighth Editionfeatures a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.
Language: English
ISBN-10: 0132948931
ISBN-13: 978-0132948937
ISBN-13: 9780132948937
Author: Michael R.Solomon, Greg W.Marshall, Elnora W.Stuart
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Table of Content:
Chapter 1: Welcome to the World of Marketing
Chapter 2: Global, Ethical, and Sustainable Marketing
Chapter 3: Strategic Market Planning
Chapter 4: Basics of the Market Research Process
Chapter 5: Marketing Analytics: Welcome to the Era of Big Data
Chapter 6: Understand Consumer and Business Markets
Chapter 7: Segmentation, Target Marketing, and Positioning
Chapter 8: Product I: Innovation and New Product Development
Chapter 9: Product II: Product Strategy, Branding, and Product Management
Chapter 10: Price: What is the Value Proposition Worth?
Chapter 11: Deliver the Goods: Determine Distribution Strategy
Chapter 12: Deliver the Customer Experience: Bricks and Clicks
Chapter 13: Promotion I: Advertising, Sales Promotion, and Public Relations
Chapter 14: Promotion II: Social Media, Direct/Database Marketing, and Personal
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