Test Bank for Media Essentials 4th Edition Campbell Martin Fabos 1319059473 9781319059477

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Product Details:

Gain a tighter grasp on today’s digital world as Media Essentials breaks down products and personalities currenlty in the public eye to essential information and ideas about the media.

Language: English
ISBN-10: 1319059473
ISBN-13: 978-1319059477
ISBN-13: 9781319059477

Author: Richard Campbell, Christopher Martin, Bettina Fabos

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Table of Content:

MASS MEDIA INDUSTRIES
1 Mass Communication: A Critical Approach
2 Books and the Power of Print
3 Newspapers to Digital Frontiers: Journalism’s Journey
4 Magazines in the Age of Specialization
5 Sound Recording and Popular Music
6 Popular Radio and the Origins of Broadcasting
7 Movies and the Impact of Images
8 Television, Cable, and Specialization in Visual Culture
9 The Internet and New Technologies: The Media Converge
10 Digital Gaming and the Media Playground

MEDIA FRAMING INDUSTRIES
11 Advertising and Commercial Culture
12 Public Relations and Framing the Message

MEDIA EXPRESSIONS
13 Legal Controls and Freedom of Expression
14 Media Economics and the Global Marketplace
15 Social Scientific and Cultural Approaches to Media Research

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