Test Bank for Media Essentials A Brief Introduction 3rd Edition Campbell Martin Fabos 1457693763 9781457693762

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Product Details:

Focusing on the most pivotal aspects of mass communication, Media Essentials will help you understand the ever-changing mass media landscape.

Language: English
ISBN-10: 1457693763
ISBN-13: 978-1457693762
ISBN-13: 9781457693762

Author: Richard Campbell, Christopher R. Martin, Bettina Fabos

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Table of Content:

Chapter 1- Mass Communication: A Critical Approach
Chapter 2- Books and the Power of Print
Chapter 3- Newspapers: The Rise and Decline of Modern
Chapter 4- Magazines in the Age of Specialization
Chapter 5- Sound Recording and Popular Music
Chapter 6- Popular Radio and the Origins of Broadcasting
Chapter 7- Movies and the Impact of Images
Chapter 8- Television, Cable, and Specialization in Visual Culture
Chapter 9- The Internet and New Technologies: The Media Converge
Chapter 10- Advertising and Commercial Culture
Chapter 11- Public Relations and Framing the Message
Chapter 12- The Culture of Journalism: Values, Ethics, and Democracy
Chapter 13- Legal Controls and Freedom of Expression
Chapter 14- Media Economics and the Global Marketplace
Chapter 15- Social Scientific and Cultural Approaches to Media Research

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