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Micro/Macro Economics for Life 2e addresses the growing market needs and trends toward a literacy targeted approach to teaching economics, supported by an active-learning pedagogy and premium online teaching and learning resources.
Microeconomics for Life offers a new narrative-driven approach to learning and teaching economics that demonstrates the relevance of economics to students. Accessible language and graphs, engaging first-person writing, a less-mathematical approach, and practical examples connect economics to students’ lives in a meaningful way. This text helps students become economically literate citizens, unlike traditional texts which prepare them to become economics majors.

Language: English
ISBN-10: 0133135837
ISBN-13: 978-0133135831
ISBN-13: 9780133135831

Author: Avi J. Cohen

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Table of Content:

Chapter. 1 What’s In Economics For You? Scarcity, Opportunity Cost, Trade
Chapter. 2 Making Smart Choices: The Law of Demand
Chapter. 3 Show Me the Money: The Law of Supply
Chapter. 4 Coordinating Smart Choices :Demand and Supply
Chapter 5 Just How Badly Do you Want It? Elasticity
Chapter 6 What Gives When Prices Don’t? Government Choices, Markets, Efficiency, and Equity
Chapter 7 Finding the Bottom Line :Opportunity Costs, Economic Profits and Losses, and the Miracle of Markets
Chapter 8 Pricing Power : Monopoly to Competition and In Between
Chapter 9 Pricing for Profits : Marginal Revenue and Marginal Cost
Chapter 10 When Markets Fail : Natural Monopoly, Gaming, Competition, and Government
Chapter 11 Acid Rain on Others’ Parades: Externalities, Carbon Taxes, Free Riders, and Public Goods
Chapter 12 What Are You Worth? Inputs, Incomes, and Inequality

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