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Students come into their first Economics course thinking they will gain a better understanding of the economy around them. Unfortunately, they often leave with many unanswered questions. To ensure students actively internalize economics, O’Sullivan/Sheffrin/Perez use chapter-opening questions to spark interest on important economic concepts, applications that vividly illustrate those concepts, and chapter-ending tools that test and solidify understanding.
Language: English
ISBN-10: 0132948869
ISBN-13: 978-0132948869
ISBN-13: 9780132948869
Author: Arthur O’Sullivan, Steven Sheffrin, Stephen Perez
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Table of content:
1. Introduction: What is Economics?
2. Key Principles of Economics
3. Exchange and Markets
4. Demand, Supply, and Market Equilibrium
5. Elasticity: A Measure of Responsiveness
6. Market Efficiency and Government Intervention
7.Consumer Choice: Utility Theory and Insights from Neuroscience
8. Production Technology and Cost
9. Perfect Competition
10. Monopoly and Price Discrimination
11. Market Entry and Monopolistic Competition
12. Oligopoly and Strategic Behavior
13. Controlling Market Power: Antitrust and Regulation
14. Imperfect Information: Adverse Selection and Moral Hazard
15. Public Goods and Public Choice
16. External Costs and Environmental Policy
17. The Labor Market and the Distribution of Income
18. International Trade and Public Policy
19. The World of International Finance
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