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Readers hoping to gain a better understanding of the world around them, often leave with their questions unanswered. Microeconomics: Principles, Applications, and Tools is built upon the author’s philosophy of using the basic concepts of economics to explain a wide variety of timely, engaging, real-world economic applications.
The Ninth Edition incorporates updated figures and data, while also emphasizing current topics of interest–including the severe economic downturn of recent years and the latest developments in economic thinking. It also includes newly refined Learning Objectives that introduce the concepts explored in each chapter, along with new applications and chapter-opening stories related to the most up-to-date developments in microeconomics.
Language: English
ISBN-10: 013407887X
ISBN-13: 978-0134078878
ISBN-13: 9780134078878
Author: Arthur O’Sullivan, Steven Sheffrin, Stephen Perez
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Table of content:
1. Introduction: What Is Economics?
2. The Key Principles of Economics
3. Exchange and Markets
4. Demand, Supply, and Market Equilibrium
5. Elasticity: A Measure of Responsiveness
6. Market Efficiency and Government Intervention
7. Consumer Choice: Utility Theory and Insights from Neuroscience
8. Production Technology and Cost
9. Perfect Competition
10. Monopoly and Price Discrimination
11. Market Entry and Monopolistic Competition
12. Oligopoly and Strategic Behavior
13. Controlling Market Power: Antitrust and Regulation
14. Imperfect Information: Adverse Selection and Moral Hazard
15. Public Goods and Public Choice
16. External Costs and Environmental Policy
17. The Labor Market and the Distribution of Income
18. International Trade and Public Policy
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