Test Bank for Modern Marketing Research Concepts Methods and Cases 2nd Edition Feinberg Kinnear Taylor 1133188966 9781133188964

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Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2nd Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to analyzing findings with statistical methods and preparing the final report. Making sense of complex marketing data, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES

ISBN-10 : 1133188966
ISBN-13 : 978-1133188964
ISBN-13 : 9781133188964
Author: Fred M. Feinberg, Thomas Kinnear and James R. Taylor

modern marketing research concepts methods and cases 2nd edition pdf
modern marketing research concepts methods and cases 2nd edition
modern marketing research concepts methods and cases

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Solution Manual for Modern Marketing Research Concepts Methods and Cases 2nd Edition Feinberg Kinnear Taylor 1133188966 9781133188964

Table of Content:

Chap 1. Purpose and Process of Marketing Research.

Chap 2. Research Design and Data Sources.

Chap 3. Measurement in Marketing Research.

Chap 4. Causal Designs and Marketing Experiments.

Chap 5. Data Collection: Exploratory and Conclusive Research.

Chap 6. Designing Surveys and Data Collection Instruments.

Chap 7. Sampling.

Chap 8. Data Analysis and Statistical Methods: Univariate and Bivariate Analyses.

Chap 9. Modeling Multivariate Relationships: Multiple Regression for Interval, Binary, and Nominal Dependent Variables.

Chap 10. Factor, Cluster, Discriminant, and Latent Class Analyses.

Chap 11. Conjoint Analysis and Multidimensional Scaling.

Chap 12. Advanced Topics, Research Frontiers, and Preparing the Final Report.

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