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This fourth edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme throughout the chapters on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges.

Language: English
ISBN-10: 1118358538
ISBN-13: 978-1118358535
ISBN-13: 9781118358535

Author: Jack M. Kaplan, Anthony C. Warren

patterns of entrepreneurship management 4th edition pdf
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Solution Manual for Patterns of Entrepreneurship Management 4th Edition Kaplan Warren 1118358538 9781118358535

Table of Content:

PART 1 GETTING STARTED AS AN ENTREPRENEUR
1 The Entrepreneurial Process
2 The Art of Innovation
3 Ideas into Business Models
4 Customers, Markets, Competitors in a Digital World
5 Using the Crowd
6 Writing the Winning Business Plan
7 Setting up the Company

PART 2 FUNDING THE VENTURE
8 Funding the Venture
9 Managing Resources—Money and People
10 Communicating the Opportunity
11 Exiting the Venture

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