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Patterns of Entrepreneurship Management is the essential road-map for anyone interested in starting a new business. This text is infused with the authors’ experience teaching, writing, and launching successful ventures and challenges students with real situations and examples on which they can practice the broad range of skills required to start and build a company in today’s complex world.

Language: English
ISBN-10: 1119355281
ISBN-13: 978-1119355281
ISBN-13: 9781119355281

Author: Jack M. Kaplan, Anthony C. Warren

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Table of Content:

PART 1 GETTING STARTED AS AN ENTREPRENEUR
1 The Entrepreneurial Process
2 The Art of Innovation
3 Ideas into Business Models
4 Customers, Markets, Competitors in a Digital World
5 Using the Crowd
6 Writing the Winning Business Plan
7 Setting up the Company

PART 2 FUNDING THE VENTURE
8 Funding the Venture
9 Managing Resources—Money and People
10 Communicating the Opportunity
11 Exiting the Venture

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