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Product Details:
Prepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications
Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century.
Language: English
ISBN-10: 0134170113
ISBN-13: 978-0134170114
ISBN-13: 9780134170114
Auther: Fraser Seitel
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Solution Manual for Practice of Public Relations 13th Edition Seitel 0134170113 9780134170114
Table of Content:
1 Defining Public Relations
2 The History And Growth Of Public Relations
3 Communication
4 Public Opinion
5 Management
6 Ethics
7 The Law
8 Research
9 Media
10 Social Media
11 Employee Relations
12 Government Relations
13 Community Relations
14 International Consumer Relations
15 Public Relations Writing
16 Integrated Marketing Communications
17 Crisis Management
18 Launching A Career
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