Test Bank for Preface to Marketing Management 13th Edition Peter Donnelly 0078028841 9780078028847

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Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Language: English
ISBN-10: 0078028841
ISBN-13: 978-0078028847
ISBN-13: 9780078028847

Author: J.Paul Peter and James Donnelly

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Solution Manual for Preface to Marketing Management 13th Edition Peter Donnelly 0078028841 9780078028847

Table of Content:

Chapter 1 Strategic Planning And The Marketing Management Process
Chapter 2 Marketing Research Process And Systems For Decision Making
Chapter 3 Consumer Behavior
Chapter 4 Business, Government, And Institutional Buying
Chapter 5 Market Segmentation
Chapter 6 Product And Brand Strategy
Chapter 7 New Product Planning And Development
Chapter 8 Integrated Marketing Communications
Chapter 9 Personal Selling, Relationship Building, And Sales Management
Chapter 10 Distribution Strategy
Chapter 11 Pricing Strategy
Chapter 12 The Marketing Of Services
Chapter 13 Global Marketing

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