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In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of teaching a shorter list of core principles in depth. Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more approach affords similar gains in introductory economics. The authors introduce a coherent short list of core principles and reinforce them by illustrating and applying each in numerous contexts. With engaging questions, explanations and exercises, the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process, the authors encourage students to become “economic naturalists:” people who employ basic economic principles to understand and explain what they observe in the world around them.
Language: English
ISBN-10: 0073511404
ISBN-13: 978-0073511405
ISBN-13: 9780073511405
Author: Robert H.Frank, Ben S.Bernanke
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Table of Content:
Chapter 1: Thinking Like an Economist
Chapter 2: Comparative Advantage
Chapter 3: Supply and Demand
Chapter 4: Elasticity
Chapter 5: Demand
Chapter 6: Perfectly Competitive Supply
Chapter 7: Efficiency, Exchange, and the Invisible Hand in Action
Chapter 8: Monopoly, Oligopoly, and Monopolistic Competition
Chapter 9: Games and Strategic Behavior
Chapter 10: Externalities and Property Rights
Chapter 11: The Economics of Information
Chapter 12: Labor Markets, Poverty, and Income Distribution
Chapter 13: The Environment, Health, and Safety
Chapter 14: Public Goods and Tax Policy
Chapter 15: Spending, Income, and GDP
Chapter 16: Inflation and the Price Level
Chapter 17: Wages and Unemployment
Chapter 18: Economic Growth
Chapter 19: Saving, Capital Formation, and Financial Markets
Chapter 20: Money, Prices, and the Financial System
Chapter 21: Short-Term Economic Fluctuations
Chapter 22: Spending, Output, and Fiscal Policy
Chapter 23: Monetary Policy and the Federal Reserve
Chapter 24: Aggregate Demand, Aggregate Supply, and Business Cycles
Chapter 25: Macroeconomic Policy
Chapter 26: Exchange Rates, International Trade, and Capital Flows
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