Test Bank for Principles of Marketing 16th Edition Kotler Armstrong 0133795020 9780133795028

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Help students learn how to create customer value and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Language: English
ISBN-13: 978-0133795028
ISBN-10: 0133795020

Author: Philip T.Kotler, Gary Armstrong

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