Test Bank for Principles of Marketing 16th Edition Kotler Armstrong 0133795020 9780133795028
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Help students learn how to create customer value and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
Language: English
ISBN-13: 978-0133795028
ISBN-10: 0133795020
Author: Philip T.Kotler, Gary Armstrong
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Solution Manual for Principles of Marketing 16th Edition Kotler Armstrong 0133795020 9780133795028
Table of Content:
Part 1. Defining Marketing and the Marketing Process
1. Marketing
2. Company and Marketing Strategy
Part 2. Understanding the Marketplace and Customer Value
3. Analyzing the Marketing Environment
4. Managing Marketing Information to Gain Customer Insights
5. Consumer Markets and Buyer Behavior
6. Business Markets and Business Buyer Behavior
Part 3. Designing a Customer Value-Driven Marketing Strategy and Mix
7. Customer-Driven Marketing Strategy
8. Product, Services, and Brands
9. Developing New Products and Managing the Product Life Cycle
10. Pricing
11. Pricing Strategies
12. Marketing Channels
13. Retailing and Wholesaling
14. Communicating Customer Value
15. Advertising and Public Relations
16. Personal Selling and Sales Promotion
17. Direct, Digital, Mobile, and Social Media Marketing
Part 4. Extending Marketing
18. Creating Competitive Advantage
19. The Global Marketplace
20. Sustainable Marketing
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