Test Bank for Principles of Marketing Ninth Canadian Edition Canadian 9th Edition Kotler Armstrong Trifts Cunningham 0132605015 9780132605014
Original price was: $35.00.$26.90Current price is: $26.90.
Click Icon bellow to Download sample Test Bank for Principles of Marketing Ninth Canadian Edition Canadian 9th Edition Kotler Armstrong Trifts Cunningham 0132605015 9780132605014:
This is completed downloadable of Principles of Marketing Ninth Canadian Edition Canadian 9th Edition by Philip Kotler, Gary Armstrong, Valerie Trifts, Peggy H.Cunningham Test Bank.
Instant download Principles of Marketing Ninth Canadian Edition Canadian 9th Edition by Philip Kotler, Gary Armstrong, Valerie Trifts, Peggy H.Cunningham Test Bank pdf docx epub after payment.
Product Details:
Principles of Marketing has been recognized as the gold standard of Marketing texts due to it’s accessibility and breadth anchored by solid academic grounding, while continuing to be engaging and relevant. The ninth Canadian edition of Principles of Marketing has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and relationships.
Language: English
ISBN-10: 0132605015
ISBN-13: 978-0132605014
ISBN-13: 9780132605014
Author: Philip Kotler, Gary Armstrong, Valerie Trifts, Peggy H.Cunningham
principles of marketing ninth canadian edition
principles of marketing 9th canadian edition
principles of marketing 9th canadian edition pdf
principles of marketing 9th canadian edition pdf download
Table of Content:
Part 1: Defining Marketing and the Marketing Process
Chapter 1: Marketing: Creating and Capturing Customer Value
Chapter 2: Company and Marketing Strategy
Part 2: Understanding the Marketplace and Consumers
Chapter 3: Analyzing the Marketing Environment
Chapter 4: Social Responsibility and Ethics
Chapter 5: Managing Marketing Information to Gain Customer Insights
Chapter 6: Consumer Markets and Consumer Buyer Behaviour
Chapter 7: Business Markets and Business Buyer Behaviour
Part 3: Designing a Customer-Driven Strategy and Mix
Chapter 8: Customer-Driven Marketing Strategy
Chapter 9: Products, Services, and Brands
Chapter 10: New Product Development and Product Life-Cycle Strategies
Chapter 11: Pricing
Chapter 12: Marketing Channels
Chapter 13: Retailing and Wholesaling
Chapter 14: Integrated Marketing Communications Strategy
Chapter 15: Advertising and Public Relations
Chapter 16: Personal Selling and Sales Promotion
Chapter 17: Direct and Online Marketing
Part 4: Extending Marketing
Chapter 18: Creating Competitive Advantage
Chapter19: The Global Marketplace
People Also Search:
principles of marketing 9th canadian edition ebook
principles and practice of marketing ninth edition
principles of marketing philip kotler
principles and practice of marketing 9th edition