Test Bank for Sports and Entertainment Marketing 4th Edition Kaser Oelkers 1133602444 9781133602446

This is completed downloadable of Sports and Entertainment Marketing 4th Edition by Ken Kaser, Dotty B. Oelkers Test Bank.

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Product Details:

SPORTS AND ENTERTAINMENT MARKETING, 4E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.

Language: : English
ISBN-10: 1133602444
ISBN-13: 978-1133602446
ISBN-13: 9781133602446

Author: Ken Kaser, Dotty B. Oelkers

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Table of Content:

1. What Is Sports and Entertainment Marketing?
2. Putting the Customer First.
3. Sports and Entertainment Means Business.
4. The Wide World of Sports and Entertainment.
5. Marketing-Information Management.
6. The Products is Sports and Entertainment.
7. Managing the Channels.
8. The Economics of Supply and Demand.
9. Sports and Entertainment Promotion.
10. Promotional Planning.
11. Selling Sports and Entertainment.
12. The Marketing Game Plan.
13. Sports and Entertainment Legal Issues.
14. Business Ownership and Leadership.
15. Scoring a Career.

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