PART 1 Business in a Global Environment 2
Chapter 1 The Changing Face of Business 2
Chapter 2 Business Ethics and Social Responsibility 30
Chapter 3 Economic Challenges Facing Contemporary Business 62
Chapter 4 Competing in World Markets 92
PART 2 Starting and Growing Your Business 126
Chapter 5 Forms of Business Ownership and Organization 126
Chapter 6 Starting Your Own Business: The Entrepreneurship Alternative 160
PART 3 B Management: Empowering People to Achieve Business Success 188
Chapter 7 Management, Leadership, and the Internal Organization 188
Chapter 8 Human Resource Management: From Recruitment to Labor Relations 218
Chapter 9 Top Performance through Empowerment, Teamwork, and Communication 246
Chapter 10 Production and Operations Management 272
PART 4 Marketing Management 304
Chapter 11 Customer-Driven Marketing 304
Chapter 12 Product and Distribution Strategies 334
Chapter 13 Promotion and Pricing Strategies 368
PART 5 Managing Technology and Information 404
Chapter 14 Using Technology to Manage Information 404
Part 6: Managing Financial Resources 430
Chapter 15 Understanding Accounting and Financial Statements 430
Chapter 16 The Financial System 460
Chapter 17 Financial Management 490
Part 6: Launching Your Finance Career 516
Chapter 18 Trends in E-Business Online
People Also Search:
contemporary business 16th edition
contemporary business 16th edition pdf free download
contemporary business 16th edition pdf
contemporary business 16th edition publish date
boone and kurtz contemporary business 16th edition
contemporary business mathematics for colleges 16th edition pdf