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Test Bank for Managerial Economics Foundations of Business Analysis and Strategy 12th Edition Thomas Maurice 0078021901 9780078021909

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The goal of Thomas and Maurice’s Managerial Economics is to teach students the economic way of thinking about business
decision and strategy. This edition continues to develop critical thinking skills and provides students with a logical
way of analysing both the routine decisions of managing the daily operations of a business as well as the longer-run
strategic plans that seek to manipulate the actions and reactions of rival firms.
Managerial Economics is a
self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book
is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its
clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every
interesting or new topic in microeconomics and industrial organization, this 12th edition instead carefully develops and
applies the most useful concepts for business decision making and strategic planning.
Language: English
ISBN-10: 0078021901
ISBN-13: 978-0078021909
ISBN-13: 9780078021909
Author: Christopher R. Thomas, S. Charles Maurice 
managerial economics foundations of business analysis and strategy 12th edition
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Table of Content:

Part I Some Preliminaries
1.Managers, Profits, and Markets
2.Demand, Supply, and Market Equilibrium
3.Marginal Analysis for Optimal Decisions
4.Basic Estimation Techniques
Part II Demand
Analysis
5.Theory of Consumer Behavior
Online Appendix 1: Substitution and Income Effects of a Price Change
6.Elasticity and Demand
7.Demand Estimation and Forecasting
Online Appendix 2: Estimating and
Forecasting Industry Demand for Price-Taking Firms
Part III Production and Cost Analysis
8.Production and Cost in the Short Run
9.Production and Cost in the Long Run
10.Production and Cost Estimation
Online Appendix 3: Linear Programming
Part IV Profit-Maximization in Various Market Structures
11.Managerial Decisions in Competitive Markets
12.Managerial Decisions for Firms with Market Power
13.Strategic
Decision Making in Oligopoly Markets
Part V Advanced Topics in Managerial Economics
14.Advanced Pricing Techniques
Online Appendix 4: Pricing Multiple Products Related in Production
15.Decisions under Risk and Uncertainty
16.Government Regulation of Business

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