Test Bank for Social Marketing Changing Behaviors for Good 5th Edition Lee and Kotler 1452292140 9781452292144

This is completed downloadable of Social Marketing Changing Behaviors for Good 5th Edition by Nancy R. Lee, Philip Kotler Test Bank

Instant download Social Marketing Changing Behaviors for Good 5th Edition by Nancy R. Lee, Philip Kotler Test Bank pdf docx epub after payment.

Product Details:

Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term “social marketing” in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social

Language: English
ISBN-10: 1452292140
ISBN-13: 978-1452292144
ISBN-13: 9781452292144

Author: Nancy R. Lee, Philip Kotler

social marketing changing behaviors for good pdf
social marketing changing behaviors for good free pdf
social marketing changing behaviors for good

Table of Content:

Part 1: Understanding Social Marketing
Chapter 1: Defining And Distinguishing Social Marketing
Chapter 2: 10 Steps In The Strategic Marketing Planning Process
Part 2: Analyzing The Social Marketing Environment
Chapter 3: Determining Research Needs And Options
Chapter 4: Choosing A Social Issue, Purpose And Focus For Your Plan And Conducting A Situation Analysis
Part 3: Selecting Target Audiences, Objectives, and Goal
Chapter 5: Segmenting, Evaluating, And Selecting Target Audiences
Chapter 6: Setting Behavior Objectives And Target Goals
Chapter 7: Identifying Barriers, Benefits, Motivators, The Competition, And Influential Others
Chapter 8: Tapping Behavior Change Theories, Models, And Frameworks
Part 4: Developing Social Marketing Strategies
Chapter 9: Crafting A Desired Positioning
Chapter 10: Product: Creating A Product Platform
Chapter 11: Price: Determining Monetary And Nonmonetary Incentives And Disincentives
Chapter 12: Place: Making Access Convenient And Pleasant
Chapter 13: Promotion: Deciding On Messages, Messengers, And Creative Strategies
Chapter 14: Promotion: Selecting Communication Channels
Chapter 15: Developing A Plan For Monitoring And Evaluation
Chapter 16: Establishing Budgets And Finding Funding
Chapter 17: Creating An Implementation Plan And Sustaining Behavior

People Also Search:

social marketing changing behaviors for good 5th edition
social marketing changing behaviors for good 5th edition pdf free
social marketing changing behaviors for good 5th edition ebook
social marketing changing behaviors for good 5th edition pdf